10 MEGATRENDS MUSIC and POP CULTURE: “the show must go on”

All in our life is running shorter – trends exist in the mega metropolises and big cities often only a few hours or less

1. “Big is beautiful” and superstars further only coming from north and south America, England and Australia

2. 2004 is again a retro year like 2003, styles, colors and mixes from the trend decades 70's and 80's preferentially are taken up

3. POP culture / music dominates far increasing world-wide as branding the world sound

4. Pop + Ethno music is bringing new 'further impuls(es): 1. asia(tically); China, India, Taiwan...),
2. AU/Africa and evergreen South American (latino, caribic, salsa,..) more and more mixed in the way not to distinguish it back

5. Music such as the interpreter even more globalized in clothes, language, slang till behavior

6. the only way to avoid the consumer of copying of digital conten is to offer bonus material, organize meetings in clubs and on parties, make live events in the future: increasing more largely ', more beautifully, more versatile

7. the task is to transport local-global emotions to buyers and the merchandising of fan and accompaning articles

8. best target group today: Power WoMen, best target group tomorrow: power (G)Oldies

9. youth and kid influence stagnating on a high level active like passive - reason is the lack of new talents: go(o)d trained, but without personality and glance even from pop schools; also bad the increasing karaoke culture and fewer singing

10. polarizing markets: between luxury and discount is a gap

11. polarizing culture:between classical-finely and rock finaly, techno pure and pop gigant: they separate now after years of the melting and mixes

12. press work and buzz marketing (mouth-to-mouth) is further more strongly than ad(vertisement); cinema the trendsetter and trendspotter for fashion such as music style

13. further pseudo marketing: good as bad played separations like in reality shows with non-ending go-away tournees and sudden re-union (reunifications) later because of financial problems; the music show production becomes still larger and more perfect: 1.flirt and marriage, 2. all versions and facettes of love, alcohol, regret, prison, improvement... co- and re-lapse

14. playing many roles at the same time play with no end: vamp (mystery, gothic-horror topic), adventurer, dream dancer, lover, bad boy as girl... the video Shows (DVD) sell themselves better by professionals and good music more in internet networks and web radio stations.