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Great "Xing" (luck) will be the Bonmot for 2008! (Olympiad in China)
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This is the short summary out of our „Trend-Report" & "Trend-Dictionary" 2007. For questions & interviews you can contact at each time.

"WORLD TRENDS" 2007

Guidance trend

2007 is the official year of the humanities ("threaten"), because the natural sciences "are preferred" over elite/point promotion), as well as year of the culture, religion, language, communication to love - this D-year guide tendance is increasingly world-wide taken over.

What comes 2007?

"world trends"

2007 the "golden" is year of new Europe, is "white" (second)trend ***.
Gold(en) is the hope glowing on 2008 (European football championship and Olympic Games in Peking), not as indication of a new wealth, however the world is shining bright in the Orient/Asia than been beautiful in the Okzident/ western world.

2007 is an interim and less significant transition year to 2008, which becomes bombastic.

Economics, stock exchanges/ finances and consumption
are growing continuously like 2006, in Asia precipitousl rapidly, in Europe and America changeful. In "good" years beginning 2008 the moral & ethics is higher and/or then again better.

Lifestyle:
moderately and ant-trendy, light extremely like in sports and in moderate luxury

Society:
people are suitably to the economic situation expectations euphorical in Asia, in USA optimistical in the typical american-lifestyle and Europe critical to future fearful.

Communication:
still more directly and more intensively, however upper-laminar (fewer face to face); more virtual dates and organizer gadgets * The number of personal contacts privately like businesses is continuously increasing; there’re in the networks 50 constant and approx.. 500 loose-free connections; this number doubles itself until 2008. Video messages and/or holo-phoning becomes ever more popular and 3D video telephoning over mobile phone, laptop, console such as televisions wins also commercially at meaning; the fixed net loses against it.

Advertisement/TV:
is again more experiment joyful; development of product placement, ad-in in games, iTV clips on mobile phone such as relaunch of reality soaps in a new way: still more hard-spectacular-largely.

Hightech Higlights:
1. mobile phone-tv, 2. mobiles & console games, 3. iTV like "contactless operating techniques"

Design:
fine(st) structures/ornamentations and more sharp-edged in the forms, developing toward to the “building house” ‘Bauhaus’ style to 2008.

Politics:
Europe will will find further around Bulgaria and Romania more largely and to an European Union condition, in which ever more human beings than Europeans will feel; in this course Turkey from the concern child will develop to the hope carrier for Europe, elections in France, Japan and partly Russia.

Topics: lucky plays; mystic, tradition, retro conservative and fundamentalism

Movie:
topics A. Fantasy (mystic, pirats) and B. Action (adventure, fun)
1. Harry Potter and the order of the Phoenix (Fantasy)
2. Pirates of the Caribbean 3 (pirat adventure)
3. The Chronicles of Narnia: Prince Caspian (fantasy adventure);
nice emergency trendy: Ocean 13

Fashion:
minimalism and classically, moderately sexy; ‘glitter & glitzer’, glamour and jewel look (on mobile phone, clothes...)

Games:
Lucky Shooters such as UT 2007 (unreal tournament)

Trend capital:
Tokyo, newcomer: Moscow, Shanghai and Macao; culture towns: Luxembourg and Hermannstadt (Sibiu, Romania)

Focus country:
Turkey for Europe again and Iraq, Israel, Iran

People:
Kate Hudson & Owen Wilson (Mr. Wedding Crasher), Lucy Liu and Paris Hilton (3rd year)

Target groups:
the Cosplayer generation celebrating, imitating to initiating all medium hyp(i)es; women continue to win in politics, media and management

Tech:
in the middle in the digital decade - until 2010 devices are still continued to equip with intelligent agents & assistants and improve their comfort achievements. The slogan is to be integrated less use (multimedia, functions...) than usefulnesses (killer applications, everyday life easements/ usability...) to create.

Tourism: for Europeans: Bulgaria and Romania; worldwide: africa

Expectations:
2007 are a preparing budget year.

2008 the green like pink-golden year of Asia with the Olympia Peking Asia/China begins in 18. februray 07 the year of the animal circles of pig ("more thickly ' wealth) and 2008 year of the earth mouse/rat (intelligence to superiority snaps)

 

ORACLES and TRENDS 2006: the grand challenge

人 2006 MONEY, LOVE & GAMES in the year of MOZART- and the football WORLD champion-mastership CUP

„Gongxi facai" ("Get rich if you can“!)

2006 will be a magnificent year for the stock markets and also see a rediscovery of the love for a pleasant life. The churches call the year of or real –not w(e)ar LOVE, where no force abuses GOD.

In Asia and spezial China began with the 29.1. the year of the animal sign earth (means real estates boom) „red fire dog“ (only danger of hot catastrophes,…), and it will be a gigantic wedding year, because 2005 was widow misfortune cock year. To wear red is more trendy than before and the lucky number the lucky number of "8" - much Guanxi & Gam Business like privately a Hongbao.

The UN declares 2005-2015 as Internationale decade of "water – source of life" and 2006 speziell as „international year of deserts and desert growing“. Dresden has 800 years anniversary and again the Semper-opera ball as pendant to Vienna. Patras (Greece) is official culture main capital of the year.

After 5 “retro years”, 2006 will mark a first small booming year slowly increasing until 2010, especially in the entertainment industry, being one of the 5 growth industries, anywhere in between gambling, betting and TV-Cinema-Super-Shows. Media and advertising will become more digital, more attractive, entertaining, interactive and more readily perceived by consumers.

Gigantic Mega-Events from the World Cup to Love-Game-Shows will accompany and define this year. New Casinos will appear all over the world: Sin Cities and Eldorados in the most remote areas.

The fastest growing industries in 2006 will be: 1. Entertainment, 2. New Technologies, 3. Tourism, 4. Education, 5. Ecommerce/ new trade

Target groups of the Next Economy will be the Generation-Parvenu: successful, stylistic, smart, future designed individuals stepping into the path of Yuppies and Chippies. They are fortune hunters of the New Wealth and Global Riches growing until 2012, known by everybody even though they try to stay out of publicity. They are elaborate and elegant globetrotters, charitable World Citizens somewhere in between a young and easy Brad Pitt and a life experienced George Clooney.

Entertainment will further expand as the biggest industry world wide, marking the beginning of global internet gaming. This also shows in the Casino boom, where giant arenas, lotteries as well as gambling and other events create enormous profits. “Smart Las Vegas Cities” will pop up in reality and “virtuality” everywhere. Musis 2006 is extreme reggae-tech-hiprock.

Discount no longer rules the markets but instead, luxury takes its place on top. There will be new small and large “Dubai lands” in form of resorts for the rich and beautiful. Also, many theme and event hotels will be created everywhere. Casino, beauty and health holidays will be the most important short trips and means of vacation in 2006.

The James Bond movie “Casino Royale” therefore is the most important leading motive of the year, combining an espionage story, gigantic events, hi-tech show and the biggest dangers of the years to come, namely terrorism, energy crisis and wars over natural resources.

2006 also still remains part of the age of the digital revolution. The Smartphone (ultimate mobile phone) as well as others geeks and gadgets will become all-round devices (ITV, PC and camcorder all in one) that will increasingly dominate work and leisure time as a digital “open Sesame – Aladdin’s lamp” wonder toy.

2006 is in the middle of a technological decade, marked by Bio, Nano and Fusion energy as well as Artificial Intelligence and robot mega trends and new innovative revolutions.

Dow Jones, Nikkei as well as the Dax will climb to new heights: stock markets will continue to grow and thus show the aging society their financial future: buying shares as a third pension next to gambling as the second pension. EU-domains get popular.

In the returning age of wealth, social awareness and help will increase and Golden Capitalism is seen as chic and desirable, also as a form of help for the third world.

Sex/Love, Fun & Science sells: it is hip to be single, making new multicultural experiments and family models possible. Sciences are popular either as ways of finding some things or inventing others. They show us products of tomorrow that we already desire today.

Fortune city of the year is Las Vegas. For fashion and games it is the “In quarter” of Harajuku in Tokyo and for shopping Shanghai. The lucky animal for 2006 is the seven spotted ladybird bug. Lucky actors will be old and new stars Tom Hanks & Tom Cruise, George Clooney, Brad Pitt, Nicole Kidman (the “new” Julia Roberts and Lady Hollywood) on the one hand and Scarlett Johansson (Miss Hollywood and next Marilyn Monroe), Keira Knightley, Kate Winslet, Charlize Theron and Johnny Depp and Orlando Bloom on the other hand. Johnny Depp and Scarlett Johansson will become the dream couple of 2006. Further VIPs of 2006 will be: Anna Netrobko (opera), Kofi Annan (UN), Angelina Jolie (World ambassador), Paris Hilton (trend scout/ trend setter), Gwen Stefanie (new Madonna). Lucky colours are royal blue and white and popular places and countries in 2006 are Mexico, Saalbach, Sidney, Rome, Barcelona and Chinatowns everywhere.

Fashion & Style life are marked by Neo Baroque as influenced by Mozart in interior and clothing and a Rococo-Freak-Look in hair styling. Lavish and luxurious Glamour accessories; everything remains very colourful also including the pink nude look. The design of products will be the most important criteria for buying (TV, mobile phone, …)

Love as a kind of gambling-dating-topic is No1 in lifestyle: flirts are more important than business; new boy and girl pop groups will appear next to old names such as the Backstreet Boys.

Many new names and brands will be created, new companies will be founded, rising to stardom within 5 years following Google`s example. Crazy, extraordinary and lavish styles are “In” while shopping and buying something “special” is very fashionable: also, star god parenthood, booking flights to space… everything concerning love.

The Cinema of 2006 will be marked by spionage thrillers. Top film highlights will include A. such films as 1. “Casino Royale”: Daniel Craig as the new James Bond, 2. “Mission Impossible 3”: Tom Cruise as Super-agent Ethan Hunter; 3. “Syriana”: George Clooney as CIA Agent, 4. “Aeon Flux”: Top agent Charlize Theron, B. animated films following comic book stories and further growth of animated productions until 2008: “Ice Age2” polar animals (penguins, polar bears and others) following summer Africa animals such as in Madagascar; C. Adventure and mystic films: “The Da Vinci Code”: Tom Hanks, “Pirates of the Caribbean 2”: Johnny Depp, Orlando Bloom, Keira Knightly; D. Science Fiction:”X-Men III” and Gothic Horror; “Scream 4”, whereas Asian horror films still remain cult films more so than American or Russian films; SF and Fantasy will become more important again 2007. Special are “gay movies” like “Brokeback Mountain”, “Capote”, “Transamerica” and in TV again “Desperate Housewives” as Sex-in-the-city follower soap before med-shows.

Rembrandt is the main, Rubens the follower painting artist of the year and Nikolaus Harnoncourt the best Mozart interpretator, using original instruments. Ibsen-year 2006 with the 100 annual anniversary of the dramatist Henrik Ibsen.

Knowledge will become increasingly virtual: digital books (google press and Amazon) and more audio books; Wikipedia will become the new star at the stock markets. Religion will become more spiritual; forms of Middle age superstition, altars and sects also will become more popular again.

Beside the world greatest science annual meeting AAAS from 16.2. -20.2.06 in St. Louis, (Missouri) www.aaas.org is the ESOF 15.-17(21).july. in Europe/Munich this summer a very important science forum: www.esof2006.org.

Technology: Artificial meat, blood and cloned organs (heart, lungs, …); Hype: Playstation3 and Xbox 360. Space travel will become realistic and affordable.

Food & beverage of the year: Paladin Cremonte [cheese]; 1. Carmene-Ca.Sauvignon Errazuriz red vine Chile 2004 *, 2. Illmitz Zweigelt 2004 (Burgenland) [vine]; Jack Daniel (before Jim Beam, Johnny Walker), 2. Putinka Vodka (after Gorbatschow), 3. Tequila (before Caipirinha) [alcohol] … [more on demand]
* Carmenère (old forgotten sorte of Bordelais with grabe of Cabernet Sauvignon and Cabernet Franc 2004)

Pandemy of the world viruses growing till peak 2008

Panocracy will grow: after Blogs & Open Communities (linkedin, open BC) increasing Internet democracy and U2C (user created content world).

Last but not least: The world population will grow faster than anticipated. The fat years coming…

Our ¦Trend-Newsletter see above: here

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